Whether you’re building your first event page or optimizing an existing one, our latest webinar, “Mastering TicketLeap: Pro Tips for Event Organizers,” was packed with practical tips to help you set up events with multiple dates and times as well as track their analytics. From timed entry builds to analytics integrations, this session focused on helping organizers get more value out of TicketLeap’s most powerful features.

Webinar overview

In this session, we tackled how to structure events strategically inside TicketLeap, so your ticketing setup better supports your experience. The webinar was led by Shane Winter, Client Services Specialist, who walked attendees through key elements of the platform. Shane demonstrated how to:

• Build timed entry events (manually and in bulk)
• Create multiple pricing tiers for timed entry events
• Connect third-party analytics tools
• Create event buttons

The goal? Help organizers feel confident using TicketLeap’s features to create a seamless experience for both their team and their attendees.

Top takeaways

1. Choose the right timed entry setup for your event

One of the most powerful parts of TicketLeap is the flexibility around scheduling. Shane demonstrated two primary ways to build timed entry events:

• Manual Build – Ideal when you only need a few specific dates and times (for example, a Sunday workshop with afternoon and evening sessions).
• Bulk Add Tool – Perfect for traditional timed entry setups with recurring time slots or long running events (like hourly entry Thursday–Saturday throughout March).

This saves event organizers tons of time by creating tons of events in just minutes!

Actionable tip: If you’re running a seasonal attraction, class series, or another recurring experience, use the Bulk Add tool with “Set times individually” to customize hours by day and exclude blackout dates like holidays with just a few clicks.

2. Use ticket types strategically to drive revenue

Shane walked through creating multiple ticket types for timed entry events, including:

• VIP tickets with limited quantities
• General admission
• Student/senior discounted tickets
• Day-of tickets (available in box office only)
• Free child tickets

Additionally, if you want to offer a bundled upsell (like VIP + parking), he showed how you can create a ticket type for that bundle at a higher price. He also covered how to limit quantities per time slot, add ticket descriptions (for example, “ID required at door”), and toggle ticket visibility for online or box office sales.

Actionable tip: Create “Day-Of” tickets that are active only in the box office and priced higher than advance tickets. This encourages early online purchases while still allowing the flexibility of purchasing onsite.

3. Connect third-party analytics tools for deeper insights

Understanding where your traffic comes from is critical to improving ticket sales. TicketLeap integrates with tools like:

• Meta Pixel
• Google Tag Manager
• Google Analytics (GA4)
• Google Ads
• Microsoft Advertising

Shane showed how easy it is to connect these tools by pasting your tracking ID under the Marketing tab. From there, you’ll see key analytics like page views, clicks, and traffic source. However, it’s important to remember that while analytics are active on your event pages, they’re not active on checkout pages due to the collection of sensitive buyer information.

Actionable tip: After connecting your tracking ID, right-click your event page, select “View Page Source,” and search for your tracking ID to confirm it’s installed correctly.

Q&A summary

We had some fantastic questions from attendees. Here are a few highlights:

• Can I combine manual builds and bulk builds in the same event?
  Yes! You can stack multiple schedule builds within one event—manual first, then bulk (or vice versa).
• Can I collect phone numbers at checkout?
  Yes! Add a custom registration question, set it to “Phone Number,” and choose whether it applies per order, per ticket, or to specific ticket types only.
• What’s the difference between Active Online and Active Box Office?
  “Active Online” tickets appear on your public event page, while “Active Box Office” tickets are available for internal onsite sales only.
• How can I share livestream access codes securely?
  Include the livestream link and access code in the post-purchase message of your tickets so buyers receive it right away.

Watch the full webinar

Ready to see these features in action? You can view the full walkthrough below!

Final thoughts

This webinar was a great reminder that small configuration changes (like scheduling smarter, structuring ticket tiers strategically, or activating analytics) can make a big difference in how your event performs.

Next up is our “Reserved Seating: How to Set Up a Seamless Seating Experience” webinar on March 17th. If you’re considering reserved seating for an upcoming event, you won’t want to miss it!

You can register for this and explore our future webinars via this link: https://www.ticketleap.events/events/webinars. Keep an eye on the blog for more expert tips, and we’ll see you at the next webinar!