If you've ever wished you could shop your favourite creator's actual wardrobe, Influencer Rack Sale has made that dream a reality! Since launching in October 2025, this pop-up has been bringing together content creators, small businesses, and shoppers for a fashion event unlike anything else on the market. We connected with owner and organiser Abby Buurman to learn more about her events, and how TicketLeap has helped bring them to life!

What makes this influencer market and rack sale so special

Influencer Rack Sale isn't your typical vintage market or clothing swap. Rather than sourcing from resellers, every rack is filled with preloved pieces straight from the wardrobes of local influencers and small businesses, giving shoppers a genuinely personal connection to what they're buying. Events are mixed up between two formats: sometimes items are sold on behalf of influencers, and other times the market takes on a stall-style setup where creators show up in person to sell their own pieces and meet their followers face to face.

That personal touch is exactly what makes the event so memorable. Abby recalls watching attendees light up with excitement at finally meeting the creators they'd followed online for years in person. She also loves knowing how influencers themselves were thrilled to network with like-minded people and make new friends. She noted, “I've had great feedback with people saying there is nothing like it.”

Typically held in Perth during the summer (with plans to move into Melbourne), Influencer Rack Sale has quickly built a reputation as a one-of-a-kind event for influencers and their followers. In fact, as you can see in this video on their Instagram, the demand was so high for their first event that tons of people were lined up down the block waiting for the event to start. Additionally, their latest event even raised $3,000 for a female-based charity in Perth!

How TicketLeap supports this pop-up rack sale

When Abby first set out to bring Influencer Rack Sale to life, she needed a ticketing platform that would be simple to use and easy to customise. She found exactly that with TicketLeap! She discovered the platform online and, in her words, found it "super easy to navigate" from the start, which mattered enormously for her growing event business.

Since first using the platform, Abby appreciated a number of features about TicketLeap for her events. She found it “easy to create events and customise the home pages” to match her branding for Influencer Rack Sale, and particularly values the ability to build guest lists, such as her VIP attendee list, alongside the option to add custom checkout questions. The checkout question she added has given her valuable insight into what drove the most ticket sales, helping her shape future events with real data rather than having to guess.

Looking ahead for influencer rack sale

With a loyal following that continues to grow, Influencer Rack Sale is proof that community events can create a huge impact. As Abby prepares to bring the concept to Melbourne, TicketLeap is proud to be along for the ride! Our aim is to give all event organisers like Abby the tools to focus on what matters most: building community and .

If you want to learn more about the Influencer Rack Sale, follow these events on Instagram and TikTok!