Fall is one of the most exciting and busiest times of the year for farms. Everyone is eager to pick pumpkins, venture through corn mazes, jump on hayrides, and enjoy all the fun traditions. With how popular these activities can get, the challenge for many farms is making sure their seasonal events stand out from the rest so they can sell as many tickets as they can. The good news? With a few smart marketing strategies and the right ticketing platform, you can attract more visitors and create experiences that keep people coming back season after season!

1. Optimize your farm’s online presence

When families start looking for fall activities, the first place they go is often Google. That’s why having a strong online presence is essential to selling more tickets. Luckily, your farm doesn’t have to have a big marketing budget to make your events more discoverable online. If you already have a website, you can simply make some quick search engine optimization (SEO) fixes – for free! These can make a big difference and help your farm grow its online presence.

Adding local SEO phrases like “fall festivals in [your city]” or “u-pick farms near me” to your website or event page helps ensure you show up when locals are searching for things to do. Make sure your event information is as detailed and accurate as possible, and encourage visitors to leave reviews on Google after they’ve had a great time. These small steps can make a big difference in getting noticed!

If you don’t have a website, don’t worry. While a dedicated event website is certainly a powerful tool, your ticketing platform can serve as a strong alternative. TicketLeap’s event pages are built with SEO in mind and give you a professional-looking online presence that’s easy to update. 

2. Make fall event pages that get people excited

First impressions matter, and your ticketing page is often the first real connection a guest has with your farm. The more inviting and engaging this page looks, the more likely people are to hit that “Buy Tickets” button. Photos of smiling families on hayrides, kids picking pumpkins, or the warm glow of a bonfire can go a long way in helping potential visitors picture themselves at your event. Be sure to pair those visuals with a friendly, detailed event description that highlights what makes your farm special.

TicketLeap makes it simple to customize your event pages so they showcase everything your farm has to offer. With just a few clicks, you can update your details, add images or videos, and make sure your page communicates the festive atmosphere guests can expect when they arrive.

3. Build a buzz about your farm on social media

Once you have your tickets on sale, now it’s time to share that page with as many people as possible. Social media is a powerful tool here for getting in front of potential attendees and showing them why they should come. Try posting short clips (60-90 seconds at most) of what makes your farm unique on TikTok, Instagram, and other platforms. You can also share quick gardening tips, simple recipes, do-it-yourself crafts, funny skits, and more. The key is to be consistent in posting content and have fun doing it!

You could also launch a giveaway for a basket of goodies grown on your farm and free tickets to your fall events! Each person can enter to win if they follow your account, share your post, and tag their friends in the comments. These types of posts build excitement and give people a reason to click through to your ticket page, while growing your farm’s popularity online.

4. Tap into your email list

Email marketing is one of the most powerful ways to keep your farm events top of mind, and it doesn’t stop at promoting a single event. When guests buy tickets through your ticketing platform, you can collect their email addresses and start building a newsletter for your farm (with your attendees’ permission, of course). This gives you the chance to nurture a community that’s excited to hear from you year-round, whether you’re sharing seasonal updates, behind-the-scenes stories, or early access to tickets.

For your upcoming events, tap into those contacts to spread the word, send friendly email invitations, or share last-minute deals. Adding a sense of urgency (like highlighting that tickets are going fast or that it’s the final weekend to visit) can give people that extra push to buy their tickets. Over time, staying in touch with attendees via email builds loyalty, and your newsletter subscribers become your most reliable ticket buyers and biggest fans.

5. Offer discounts and group deals

Everyone loves a good deal, and offering strategic discounts can be an effective way to boost ticket sales. Consider early-bird pricing for those who buy their tickets in advance, discounts on low-attendance days to spread out your crowds, or family bundle pricing to encourage larger groups to attend together. These small incentives can help drive extra ticket sales for families who are comparing their weekend options.

With TicketLeap’s pricing features, setting up discount codes and group prices is super easy! You can even experiment with different promotions throughout the season to see what drives the most sales.

6. Use timed entry to drive sales during slower hours

One of the best ways to keep your farm events running smoothly (while also boosting ticket sales!) is by using timed entry ticketing. With this feature, you can spread out attendance across the day and even offer special pricing for less busy time slots. Guests who want to save a little money will happily scoop up those earlier or midweek tickets, while families who prefer peak times still have the option to choose what works best for them.

Not only does this help you sell more tickets overall, but it also ensures a more enjoyable experience for your visitors. TicketLeap’s timed entry feature makes it easy to balance popular fall attractions like corn mazes, hayrides, and haunted trails, so every guest has a great time!

7. Encourage people to attend multiple events

The beauty of farm events is that there’s always something new to offer throughout the season. Maybe you’re hosting a harvest festival in September, a haunted maze in October, and a Thanksgiving market in November. By bundling tickets together, you can encourage visitors to come back more than once. With TicketLeap’s multi-event purchase mode, guests can easily add tickets for multiple events to their cart in one seamless checkout. It’s a great way to keep people returning to your farm while increasing your overall revenue.

8. Make it simple to sell tickets at the entrance 

Even with strong online ticket sales, you’ll always have visitors who decide last minute to join in on the fun. Having a smooth onsite box office process keeps things moving quickly and helps you sell more tickets to the experience. TicketLeap’s box office solution makes it easy to sell tickets right at the gate on desktop or our mobile app, scan in pre-purchased tickets, and keep your operations running without a hitch.

9. Learn more about your guests

One of the smartest ways to grow your events year after year is to really understand your audience and what makes them tick. By asking simple registration questions at checkout, you can quickly gather valuable insights that guide your future planning. This could include questions like how they heard about your event, what activities they’re most excited about, or if they’d like to join your mailing list. Over time, this information helps you tailor your offerings, advertise more effectively, and deliver experiences that keep people coming back.

10. Track what’s working

The more you know about your ticket sales, the easier it is to determine what’s working. Keeping an eye on when tickets sell the fastest, which promotions are most effective, and which events attract the most visitors can help you fine-tune your marketing. Instead of guessing, you’ll have real data to draw conclusions from! TicketLeap’s advanced reporting tools (like our brand new Sales reports!) give you a clear picture of what’s happening with your sales so you can make adjustments in real time and plan even better for next year.

Turning first-visitors into lifelong fans of your farm

At the end of the day, selling more tickets to your farm’s fall events isn’t just about filling up this season. It’s about creating memories and building relationships that bring people back year after year. With the right marketing strategies and a ticketing platform that simplifies the process, you can grow your audience and keep your farm thriving season after season.

If you’re ready to take your fall events to the next level, TicketLeap is here to help. From fully branded event pages to multi-event purchasing, explore TicketLeap’s full suite of features when you create your free account. Now, let’s get ready to make this fall your busiest season yet!