To sell tickets online, you’ll need a website where your audience can go to view your events and purchase tickets from their computer or phone. With a ticketing platform, you don’t need any technical experience or knowledge of coding to build a custom event page—all you need is a few minutes to sign up. Once you’ve created an account, you can use a template to create an event site that looks professional and makes the buying process simple for your customers.
This is your chance to make your event stand out, but also to answer the 5 Ws: Who, What, Why, Where, and When. Think about who your target customers are, and imagine you’re speaking directly to them when you’re writing your event description. Use a tone that is appropriate and natural for your audience. In a few sentences, tell them what your event is all about. Be clear, but brief, to keep their attention. This is also the time to tell them why they’ll want to attend your event. If it’s a class or lecture, they’ll learn something. If it’s a celebratory event, they’ll want to buy tickets because they’ll have fun. And finally, logistics are important. Make sure to include details about where and when your event is happening.
Your event picture should pack a punch. Whether you’re using a photo or an illustration, your event image should be high-resolution so it will look great on any device. If you don’t have an image of your own, your ticketing platform should have an image library for you to choose from, or you can use something from a free stock image site.
Before your event goes live, you’ll need to set up payments for your ticket sales. You can connect your bank account to your ticketing platform and get paid via direct deposit, or you can opt to receive a check in the mail. Typically, you’ll receive payment a few business days after your event is over. Another option is to use a third-party payment processor, like PayPal or Authorize.net, along with your ticketing platform. No matter what payment option you choose, you’ll need to consider the costs associated with it. We’ve created a video that discusses these fees.
Once you’ve created your event page and selected your payment method, you’re ready to sell some tickets. If you want to offer an early bird discount, use a seating chart, or sell tickets for multiple performances or time slots, a ticketing platform allows you to create the ticket types you need. Give your event description one last proofread, make sure all the information you’ve included is correct, and get your event page live with just the click of a button.
Full disclosure: you don’t have to wait until your event ticket sales have begun to start promoting it. Build buzz ahead of time by posting on social media, since word of mouth can be a powerful advertising tool. Once sales have started, post a link to your event page wherever your audience spends time online, whether it’s Twitter, Facebook, a niche blog, or a forum. Ask your followers to share your posts and spread the word. Offline promotion is also great for local events if you want to reach out to people in your area.
Another benefit of using a ticketing platform is that it gives you a deeper understanding of your sales and your customers. Detailed reports put the data you need at your fingertips in an instant. Find out who your repeat customers are, view their purchase history, and reward their loyalty with a discount code. Track social media activity to find out which platforms are most popular with your audience and who’s sharing your event. Connect your ticketing platform with Google Adwords to track the success of your ads. The reporting, tracking, and analytics features provided by your ticketing platform help you understand your audience so you can be strategic with your marketing efforts.
A ticketing platform gives you plenty of options for checking in attendees at your event. If you like to do things the old-fashioned way and check names off of a list, your ticketing platform will automatically generate a printable attendee list. Or you can use your platform’s mobile app and do an electronic check-in. Whichever option you choose, a ticketing platform makes the check-in process easy and accurate.
Your attendee list and event reports are also valuable after your event is over. Include registration form questions at checkout to learn more about your audience, and use their answers to tailor your next event to their tastes. Use your ticketing platform’s email blast feature to let them know about your upcoming events and offer discount codes that they can share with their friends and help your audience grow.