The spookiest time of the year is upon us, which means it’s time for you to start getting the word out about your haunted attraction! Thrill-seekers are dying to test their bravery at your haunted house, hayride, or maze, so you need to make the most of that excitement by promoting your event to as many potential customers as possible. Dive into our team’s online marketing tips and tricks that are sure to help you drive more revenue, get your event in front of more audiences, and keep your attendees coming back again and again to experience the thrilling terror of the season!
First thing’s first: you need an eye-catching, easy-to-navigate event ticketing page to link to from your marketing campaigns. You want your event page to look like an extension of your brand and have an easy purchase flow, so it’s important to work with an online ticketing system that can tailor everything to your liking. Bonus points if they offer professional-looking templates to help get you started, or put the power in your hands to build a fully branded event page from scratch that looks great on both desktop and mobile. Be sure to highlight all the most important aspects of your event, including the dates and times, where it’s located, the best aspects of your experience, and any other additional information your attendees should know before they arrive, like parking info.
A great place to start with sending email campaigns is to target your attendees from past years. You already know this audience has an interest in your haunt, so now you can wow them with all the new thrills you’re going to have this year. Consider using discount codes to get them to buy now. Send a 10% off discount code if customers purchase their tickets by a certain date to incentivize an early sale. Or capitalize on your attendees’ social circle by offering a friends and family discount, like 15% off when they buy four or more tickets.
For the most successful email campaigns possible, be sure to follow these tips:
Lastly, be sure to check if you can send out free email blasts directly from your ticketing system. Not only will it help keep costs down, but your ticket buyer information will already be stored there, so it’ll make segmenting your customers and building branded emails a snap!
Post at least once a day and aim for 7-10 posts per week leading up to your event.
Post content that is super interesting and helpful to your followers. Spread the word about your event and promotions, and also highlight your community and give shoutouts to fans.
Hashtags are a fun tool for getting discovered by new audiences. Use 1-3 hashtags per post, including a brand-specific hashtag. That way, each platform will serve up your posts in search results, making it easier for you to #SpreadTheHolidayFear
Directly invite your friends and those interested in your haunt to follow you right from an action on your Facebook Page!
The more places your social media handles appear, the more opportunities there are for people to follow. Include your handle on all your online posts, printed materials, and offline advertising campaigns.
Include calls to action in the post text, like, “Tag the friend you’d want to be stuck in a zombie apocalypse with!”
Use Instagram Search to find hashtags, geotags, and handles of people who are in your area. Get involved by liking, sharing, and commenting on their content! Many people will return the favor and follow you if they like what they see.
Post videos on TikTok and Instagram to take advantage of their massive Gen Z user-base to reach a younger demographic and find new repeat customers for years to come. Take your followers through parts of your haunted house, introduce them to artists, show time lapses of setup, and more. In the lead up to opening day, post content of behind-the-scenes tours to get people excited to see your haunt.
While at your event, encourage attendees to post from your haunt using your custom hashtag (exp: #HauntedHillsManor). Whenever you need content, simply search your hashtag on Facebook, TikTok, and Instagram, and look for smiling faces enjoying your experience and re-share their posts on your profile!
Did you know you could specifically target website visitors who checked out your haunted house but haven't purchased a ticket yet? Remarketing helps you zero in on people who have shown interest, but haven’t quite sealed the deal. Since they’ve already engaged with your website, these users are way more likely to place an order, so it’s usually more efficient to re-target them again than start a new, broader campaign. Social media platforms like Facebook and Instagram are great places to run remarketing campaigns because that’s where your customers already spend a lot of their time. If you have customer lists from previous years, it’s also a good idea to remarket to them. Uploading a list of email addresses and other contact information to Facebook lets you target those specific users with your social media ads. Well-timed, targeted, and interesting remarketing ads can easily be the most effective part of your social media marketing toolkit!
For remarketing ads, use reminder language to get them to buy tickets, while also adding new information about your haunt, featuring a testimonial from a recent visitor or influencer, or highlighting a part of your event they might not already be aware of. Create a sense of urgency to get customers to buy tickets right away. (exp: “Halloween is approaching - don’t miss out on the fun of spooky season!”) Offering a discount to these audiences is another great motivator, like 20% of children’s tickets or free parking. Sometimes the opportunity to save a few bucks is all it takes!
While it’s possible to create a successful, multi-pronged marketing strategy on your own, using an event ticketing and management system sure does make it a whole lot easier! With Ticketleap’s free, easy-to-use ticketing system, you can get your haunted attraction on sale in less than five easy steps. Plus, we have built-in email blasts and social sharing tools to help promote your event, integrations with Google Analytics and other services to learn more about where your ticket buyers are coming from, and branded event pages that can frighten even the bravest soul! So what are you waiting for? Get your haunted attraction on sale with us today and watch the ticket sales roll in!