In the warmer months, people love spending time outside. Partner with local food trucks for a fun twist on your usual pairings. When it’s cold outside, winterize your outdoor space with heat lamps and fire pits. Your brewery will become a go-to destination for cooped up customers when cabin fever sets in, especially if you get creative with winter-themed events, food, and beers.
Share your expertise with eager homebrewers. Host a class and teach attendees how to brew that Brut IPA you’ve perfected. Paid tickets greatly reduce no-shows, so there’s nothing wrong with charging for your expertise. Increase ticket value by including something attendees can take home, like a pint glass and printed homebrew recipes.
Consider low-cost, high-fun activities that everyone loves. Get a projector and turn an empty wall into a movie screen--arrange chairs theater-style and sell tickets to ensure everyone gets a seat. Gather a collection of your favorite board games, or host a trivia night. No matter which you choose, beer and fun are always a perfect pairing.
Even in bad weather or on a busy weeknight, people will still stop by to pick up a six pack. Advertise some great to-go specials by coming up with unique food and six pack pairings. If your brewery doesn’t serve food, partner with a local restaurant.
Maximize the use of your space and rent it out to local groups for events or donate the space to a nonprofit in exchange for promotion at their event. Your brewery will earn money during off-peak hours, and you’ll get some free advertising. Take it a step further and create event packages to provide food, drinks, and decor.