Event Ticketing Software: 5 Features to Look For

Planning an event, especially your first, is an exciting time! You want every detail to be perfect, and that includes your event ticketing software. While some organizations opt to process tickets themselves, teaming up with a dedicated ticketing software partner is a strategic move for those who want help with the nitty-gritty of event ticketing, like setting up secure payment gateways, creating beautiful and intuitive event pages, and understanding constantly-changing trends and customer preferences. And once you realize the true potential of having an event ticketing software partner by your side, only one question remains: what should you look for when choosing the right one?

Gorgeous Event Pages

If you’ve ever put on a ticketed event, you know how much work it takes to get all the pieces to fall into place. And if you’ve never created an event before, don’t fear! With the right event ticketing software solution by your side, getting tickets on sale is an easy, step-by-step process. You’ll need a good-looking event page to direct our customers to when they’re ready to buy tickets. This page should be easy to navigate, include all pertinent event information (when and where it is, how much it costs, a brief description of what it is, etc.), and utilize responsive design, so it looks exactly how you want on any device or browser. Being able to fully brand the event page to your organization, however, is key. Be sure there’s templates you can build off of and customize to your liking.

Bonus points: If you’re putting on multiple events, ask if there’s an option to add an event calendar that showcases all your upcoming events in one place (psst--Ticketleap has this feature!). This can act as a homepage for all the events your organization puts on, all year round.

Targeted Marketing Campaigns

The term “event ticketing software” is deceiving, because a good event ticketing software solution goes beyond mere ticket sales. They’ll be your partner every step of the way. They should provide the tools and support you need to help promote your event and reach as many potential ticket buyers as possible using leading services like Google Analytics, AdSense, and more. Using tracking codes, too, is essential to understanding how your customer found your event. Discount codes are a great way to entice ticket buyers who are on the fence to buy now. And customizable email blasts are an efficient way to get important information to your customers. 

Bonus points: Share your custom event page link on Facebook, Twitter, Instagram, or wherever your audience can be found.

Reporting/Customer Data

The key to hosting a successful event is being able to effectively collect customer data and use that information to not only tailor your event to your customers’ needs, but to reach larger audiences who have similar interests. Look for a robust suite of tools for both pre- and post-event reporting that can help you dive deep into recent trends and preferences of your customers. Being able to track sales sources by location and ticket type is essential to understanding those who are most excited for your event.

Bonus points: In the days leading up to your event, you’ll be constantly checking up on your reports, so having software that will automatically download reports on a set schedule will be a huge help. Yup, Ticketleap’s got that.

Event Support

Any event ticketing software solution worth its salt will offer expert support that provides thorough responses to any questions you might have about your event via phone and email. Being able to connect with your ticketing software partner one-on-one is important, but sometimes you have a question that you need the answer to fast. Find out if they have video and written resources available at your disposal that you can easily share with other members of your team.


Bonus points: Sometimes unexpected emergencies arise that are outside of the standard 9-5 workday. Find yourself a partner like Ticketleap that offers emergency support on nights and weekends to help put out the fire.

Simple Pricing and Payment Options

Nobody likes to talk about it, but we have to: money. Finding the perfect event ticketing software is a delicate balance between partnering with the best software, and finding the best price point within your budget. That’s why you need a partner who not only tells you the cost of ticketing with them up front, but also allows you to pass on that (low) cost to your ticket buyers. They should integrate with third-party online payment systems like PayPal, while also offering the option to use their own secure merchant account. And of course, if your event is free to customers, it should be free for you to ticket, too!

Bonus points: Name your price tickets, which allow customers to pay what they want for your event, are the perfect solution for any non-profit organization looking to set up charitable donations before the big day. They can also be used to create multiple ticket types like Early Bird and VIP, or to upsell additional merchandise, meal packages, and perks. 

Double bonus points: What if you could get paid before your event takes place? You’d have greater peace of mind, and could even put that money back into your event. When reviewing ticketing software, find out when and how you'll receive payment. Your wallet will thank you! 

Now that you know what you should be looking for, we’d like to offer you our favorite event ticketing software: Ticketleap. Ticketleap has all these solutions and more, and might just be the answer you’ve been looking for. Ready to get started? Just click the button below.

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