How to Increase Online Event Registration Without Spending a Dime
Your big event is coming up soon, but your event promotion budget is...not so big. Well, there’s no need to worry. There are plenty of ways to increase event registration without spending any money, and with event registration software, you won’t have to spend much time, either. Here are a few of our favorites:
Alert your existing audience/reward loyalty
The people most likely to register for your event are people who are already fans of your organization. Your email list will really come in handy here--send an email and let them know about your upcoming event. If you’ve held an event before this is your chance to get some repeat customers. Send out an email blast (your event registration platform makes this really easy) and include a loyalty discount code to encourage them to buy. If you don’t already have a huge email list, get the message out to your audience on social media.
Make registration easy
There are plenty of things that make potential buyers hesitate to register for an event, so eliminate as many obstacles as possible from the purchasing process. (This is where event registration software comes in!) A good event registration platform is the tool you need for a frictionless event registration experience, from a custom event registration page that looks great and draws in attendees, to a streamlined checkout process that is simple to do on any device. And, since event registration software includes a secure way to accept credit card payments, your attendees can feel safe sharing their payment information.
Promote an A-list guest
Does your conference have a standout speaker? Is a superstar chef of a local 4-star restaurant doing a cooking demo at your community center? Let people know! A well-known name can generate major buzz, so post some teasers on social media before registration begins, and make the big announcement when your event goes live. Don’t forget to tag your special guest so they can easily share your promotional posts with their followers too--it’s a great way to grow your audience.
Get creative with special registration types
Event registration software allows you to create different ticket types for attendees to register for your event. Early bird discount tickets are great for driving registration soon after your event goes live. With VIP tickets, you can add value to registration and give your attendees perks when they register, like VIP seating, early admission, or meet and greet access. Bundled tickets are an opportunity to upsell--include registration plus merchandise or a meal at your event in a single ticket price. Or create a custom option that suits your unique needs. When it comes to ticket types, the only limit is your imagination.
Give it away for free
Social media giveaways are a virtually free way to get the word out about your event and increase registration. The best platform for your contest is usually the one where you already have the biggest following, but can also help grow your audience. An Instagram comment contest where users have to tag their friends boosts engagement for your organization and promotes your event to a totally new audience (don’t forget to post a link to your event page in your bio). You can also direct your users from one platform to another (Tweet a link to your Instagram contest post) or hold a different giveaway for each platform (have your followers Tweet using your event’s custom hashtag or share your event link on Facebook). For only the price of admission, social media giveaways can have big returns when it comes to increasing registration.
Get Sponsored
Find sponsors for your event by reaching out to businesses or industry organizations related to your event. A thoughtful partnership with a sponsor that matches the values and interests of your organization and audience can do a lot to increase registration for your event. Cross-promotion builds awareness when your sponsor promotes your event to their audience, typically in exchange for brand visibility at your event. Cash sponsorships and donations of products or services increase the value of your event, which means that you can charge more for registration and your attendees will still feel like they are getting a lot for their money.
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