Event Registration Tools: The Essentials
When it comes to event registration tools, it’s likely that you’ll need more than just a signup form. With a ticketing platform, you don’t just get one tool—you get a whole tool box with everything you need to manage your event from start to finish. Let’s take a look at just a few of these tools and what they can do for your event:
Event website builder
Use your ticketing platform’s template to create a beautiful, custom event page in just a few minutes--no web design skills required. Now your attendees can register for your event online, on any device. Since the template is customizable, you can include your organization’s logo and your own images, or choose from your ticketing platform’s image library. If you have more than one event, you can list them all on your event calendar. Attendees will see this calendar as your homepage, and can register for multiple events at the same time, with one convenient checkout process.
Event promotion
Once you’ve set up your custom event page, you now have a link to post on any social media platform to get the word out and increase event registration. Your ticketing platform’s email blast feature allows you to let your attendees know about important event updates. Use a post-purchase message to get your registrants to follow you on social media or share your event link with their followers. Discount codes are another great promotional tool--offer loyalty codes to previous buyers, or special codes for influencers. Custom ticket types allow you to offer early bird registration discounts, a way to sell merchandise or meals at your event, and more.
Secure credit card payments
Online registration for your event means you’ll need a secure way to accept credit card payments online. A ticketing platform integrates the payment processor of your choice into your event page, so attendees can easily and safely pay at the time of registration. If you’re selling tickets at the door, your ticketing platform allows you to accept credit card payments using a credit card swiper and an easy-to-use app on your mobile device.
Reports to track registration and sales
As soon as your first attendee registers for your event, your ticketing platform begins compiling data into detailed reports that you can schedule for delivery to your email inbox or view instantly anytime. Get valuable information at a glance--see sales totals, popular event dates and times, discount codes used, and redemption reports, just to name a few. Use your data reports to measure the success of your event and make your future events bigger and better.
Attendee data collection
During the event registration process, your ticketing platform gathers basic information about your attendees, like names and email addresses. If you want to know a bit more than the basics, your ticketing platform can help with that too. Use a checkout questionnaire to gather information during the registration process about anything from t-shirt sizes to dietary needs--if you’ve got questions, this is how to get answers. Want to know how attendees heard about your event? Use tracking codes find out where your clicks are coming from.
Event day check-in
There’s more than one way to check in attendees on the day of your event, and a ticketing platform lets you choose the one that’s right for you. If you opt for electronic check-in, you can use your ticketing platform’s app to scan your attendees’ tickets (they can print tickets or display them on a mobile device), or look them up by name. Since your ticketing platform automatically generates an attendee list of everyone who’s registered, you can also print out this list and check off names as your attendees arrive.
Post-event follow up
Your event might be over, but your ticketing platform is still working hard for you. Review your reports and use your data insights to start planning your next event. If your event is recurring, use your ticketing platform’s clone feature to easily duplicate your event and save a ton of time. And don’t forget to send an email blast to thank your attendees for coming, give them follow up information, or promote your next big thing.

The best part of using a ticketing platform? The tools we mentioned above are just the tip of the iceberg. To get all the features you need in one place, it’s as simple as signing up.
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