5 Reasons You Should Be Using Event Registration Software for Your Next Event
1. Plan your event more efficiently
2. Better understand your audience
3. Measure the success of your event
4. Plan your future events
5. Great attendee experience
If you’re planning an event that requires attendees to register, there’s really no reason not to use event registration software. A good event registration platform is a one-stop shop that has everything you need to put on an incredible event: a custom event page you can build in minutes, a simple and secure way to accept credit card payments online and onsite, a system to collect valuable data about your event and audience, a valuable marketing tool, and so much more. Let’s take a deeper dive into some of these benefits below:
You’ll be able to plan your event more efficiently.
Event registration software helps you plan your event more efficiently because it allows you to easily collect and compile event logistics data. A simple but important example: your attendee list. Knowing how many people have registered for your event is crucial for planning things like food and beverage needs, seating, and even adhering to local regulations (fire code, anyone?). Good event registration software will automatically compile this information for you, whether you have a small event or something more complex.
You’ll have a better understanding of your audience.
Getting to know your attendees is the key to satisfied customers and repeat buyers. Event registration software makes it easy to get valuable information about your attendees. Use registration questions at checkout to find out their food preferences so you can serve the perfect lunch at your conference. Or keep track of your most loyal ticket buyers by seeing how many people buy tickets to more than one event.
You’ll have an effective way to measure the success of your event.
One of the biggest benefits of using event registration software is that it gives you data about your event so that you can see, at a glance, how successful it was. Good event registration software puts these numbers at your fingertips before, during, and after your event with data reporting. With data reporting, all it takes is a few clicks to get valuable event information like the number of tickets sold, which discount codes were used, which event dates and times were most popular, which ticket types sold the best, and so much more. The best part: reporting is done automatically, so there’s no work for you. Just click to download, or schedule automatic email reports, and used the time you saved to start planning your next event.
You’ll be able to plan your future events better.
As we mentioned above, event registration software is a great way to measure the success of your event after it’s over. That same information is also incredibly valuable for making your future events even better. Reviewing your event data gives you proof about what worked, and just as important, what didn’t. For instance, maybe your Saturday afternoon event sold out almost immediately, while your Friday morning event registration numbers were lackluster. This shows that in the future, you probably shouldn’t hold your event on a Friday morning, but you might need to double your venue capacity for Saturday events. You can also use the attendee data you’ve collected to increase registration for future events. Think about this: your event registration software automatically collects and compiles the email addresses of your past attendees--your existing audience. You can now use that list to send an email blast to this loyal base and promote your upcoming events. (Yup, your event registration software should have an email blast feature too.)
Your attendees will love it.
All of the benefits we mentioned above are great for event organizers like you, but they also provide an incredible attendee experience. Event registration software makes the registration process simple--it only takes a minute for attendees to register on their computer or mobile device. The custom event page you created with the software not only looks great and gets attendees excited about your event, it also has all the information they need to know, from the date and time to driving directions and parking, and more. On the day of your event, event registration software makes the check-in process painless. Each attendee can show their mobile ticket on their phone for barcode scanning, print a paper ticket, or just give their name at the door. Whichever method you choose, check-in is quick and easy for your attendees. Another event-day perk: with event registration software, details that can be annoying day-of are worked out ahead of time. Your attendees will know in advance that they’ll get a t-shirt in the correct size or a meal that meets their dietary restrictions, so all they need to focus on is having a great time.
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