Best Practices to Optimize Your Event Website
Great event? Check. Amazing venue? Check. Sponsors? Check. Tickets? Not so much. Everything is all lined up, so why aren't people snapping them up?
Selling tickets to your event is tough, so you need an event page that makes the process super simple. If your event page isn't working, you’ll be able to see it through your web stats.
Let's say you have some ads running on social media and they've been really successful. It says 100 people clicked on the ads, but then you go to your ticketing website, and you've only sold two tickets. That's a problem, and the problem tells us that it isn't your ads, because they are driving traffic to the right place.
At Ticketleap, we spent an unreasonable amount of time developing our customizable ticketing platform, so we know exactly what kind of layout that will help convert your visitors into ticket buyers. We created something professional, but that also allows you to be creative with colors and images. So while we're the wizards behind the curtain, there's still plenty of opportunities to add your personal touch. Here's a few ways:
Writing a great description
Highlight the most interesting parts of your event and be sure to include what you are doing, how you are doing it, and what your guests will get out of it. Your event description should be a place where you're educating your guests on the value they're going to get from you! Don't get too fluffy with what you're writing here--your website visitors are already curious enough to have clicked through to your website. You want to inform and then stand back to let them buy.
Have some great images
Images of your event space are a great way to communicate the experience of your event. Your space can speak to the atmosphere and vibe and the size and scoop. Plus, a wicked-looking venue is hard to say no to, so. If you're bringing in artists or speakers, ask them if they have some approved images that you can use to help translate what the event is going to feel like.
Double up for mobile
What does this phrase even mean? It means to double-check how your event page looks on a computer screen as well as on a mobile device. Most purchases are made via mobile, so you want to make sure your site looks slick on a handheld as well.