4 Reasons to Use Event Registration Software
If you’re planning an event that requires attendees to register, there’s really no reason not to use event registration software. A good event registration platform is a one-stop shop that has everything you need to put on an incredible event: a custom event page you can build in minutes, a simple and secure way to accept credit card payments online and onsite, a system to collect valuable data about your event and audience, valuable marketing tools, and so much more.
To better understand the benefits, let's explore 4 reasons you should use event registration software.
1. Plan your event with better backend organization
Event registration software helps you plan your event more efficiently because it allows you to effectively and concisely communicate your event information, as well as collect and compile event logistics data. A simple but important example: your attendee list. Knowing how many people have registered for your event is crucial for planning things like food and beverage needs, seating arrangements, gift bags and souvenirs, and even adhering to local regulations (fire code, anyone?). Good event registration software will automatically compile this information for you, whether you have a small event or something more complex. You'll also have the updated logistical data at your fingertips whenever you need it, which will save you a ton of time and a ton of headaches.
2. Gain insight into your audience like never before
Getting to know your attendees is the key to having satisfied customers and repeat buyers. Event registration software makes it easy to get valuable information about your attendees and make sure your event runs smoothly. Use registration questions at checkout to find out their food preferences so you can serve the perfect lunch at your conference. Or keep track of your most loyal ticket buyers by seeing how many people buy tickets to more than one event.
3. Get an in-depth look at what worked best for your event
One of the biggest benefits of using event registration software is that it gives you data about your event so that you can see, at a glance, how successful it was. Good event registration software puts these numbers at your fingertips before, during, and after your event with data reporting. With data reporting, all it takes is a few clicks to get valuable event information like the number of tickets sold, which discount codes were used, which event dates and times were most popular, which ticket types sold the best, and so much more.
You'll need this detailed reporting data as you audit the success of your event during your post-mortem, and as you report back to sponsors and community partners who came on board. The best part: reporting is done automatically, so there’s no work for you. Just click to download, or schedule automatic email reports, and used the time you saved to start planning your next event.
4. Use hyper-detailed data to plan your next event
As we mentioned above, event registration software is a great way to measure the success of your event after it’s over without having to pull in data and information from a multitude of places. That same information is also incredibly valuable for making your future events even better. Reviewing your event data gives you proof about what worked, and just as important, what didn’t. For instance, maybe your Saturday afternoon event sold out almost immediately, while your Friday morning numbers were lower than anticipated. This shows that in the future, you probably shouldn’t hold your event on a Friday morning, but you might need to double your venue capacity for Saturday.
You can also use the attendee data you’ve collected to increase registration for future events. Think about this: your event registration software automatically collects and compiles the email addresses of your past attendees – your existing audience. You can now use that list to send an email blast to this loyal base and promote your upcoming events. (Yup, your event registration software should have an email blast feature, too.) Be strategic and targeted about how you use your event attendee emails - make sure you're sending them information that they'll find valuable, and don't over do it.