Mark Goldstein
Advisor on Customer Loyalty
CEO of Loyalty Labs
Mark Goldstein, a recognized expert in consumer loyalty services and best customer
management systems, is the co-founder and CEO of Loyalty Lab Inc. A five-time serial
entrepreneur, he co-founded BlueLight.com and served as its President and CEO. During
his tenure at BlueLight, he launched its successful e-commerce shopping site, built
its private label internet service to almost seven million members and installed
3,600 kiosks in Kmart stores.
Prior to his experience with the national retailer, Mark served as VP of Shopping
at Inktomi (now a part of Yahoo), a software company that acquired Impulse! Buy
Network, a web merchandising specialist that he founded in 1997 as its CEO. Earlier,
Mark founded NetAngels, a web profiling firm (now a part of Microsoft), and before
that he founded online gaming and trading firm Reality Online (now part of Reuters)
where he served as President for over seven years. Mark has served as Entrepreneur-in-Residence
at both New Enterprise Associates and SOFTBANK Venture Capital. He is a graduate
of the University of Pennsylvania where he attended the Wharton School and today
serves on the Penn Library Board of Overseers.